The Village View

Tuesday, July 11, 2006

Getting to know the Chinese consumer

The McKinsey Quarterly newest edition is dedicated to China. More specifically to the Chines consumer whom I suppose one day will replace the US consumer as the driving force behind global economic growth. While I have little doubt that overall the Chinese will consume more Big Macs, buy more cars and download more music, I really wonder if they will ever do it on a per capita basis as much as we do. When you see the size of the portions at The Cheesecake Factory or the size of the of the Ford excursion, it's hard to imagine anybody could lift consumption to the art form that we Americans have.