TechCrunch: Salesforce Is Acquisition Bait

Not sure if I'd use TechCrunch as *the* source for enterprise software news (I would, of course, for new media/internet btw), but this one is probably correct. Additionally, it's an interesting post about the why a link up makes sense and the effects on Microsoft. I do NOT think, however, that an acquisition of Salesforce.com by Google is imminent. Benioff doesn't need the money and likely enjoys running the company (although it seems some folks think he's getting a bit bored. who knows)

Salesforce has scheduled a press conference tomorrow to announce a strategic partnership with a “leading Internet company based in the Bay Area.” CEO Marc Benioff and a “special guest” will make the announcement together.

The smart money is betting that the partner is Google....

Some of you may remember that one of my predictions for the year was a Google move into CRM. Not saying this is exactly that move, but it's certainly "directionally correct."

[Salesforce.com][Google][TechCrunch]